Monday, May 14, 2012

The Wisconsin GOP Brand Becomes Too Toxic

It didn't take long for the word to get back to the Dropkick Murphy's that puny mick wannabe, Jeff Fitzgerald used one of their songs as his entrance music to the Republican Party of Wisconsin convention in Green Bay on Saturday.

The song he picked was the punk/celtic tune "Shipping up to Boston."

The Dropkicks, who famously penned the working man's anthem "Take 'em Down." as in:
When the boss comes callin' his take his toll. 
When the boss comes callin' don't you sell your soul.  
When the boss comes callin' we gotta organize.
So, when they got word that wicked chucklehead, Fitzgerald used their song to prop up his Celtic bona fides at the union-bashing GOP jamboree this weekend - they were not amused. On their Facebook page they sent a clear and somewhat un-brohim rebuke to Fitzgerald:

Fitzgerald was seemingly caught off-guard by the criticism in his statement to the Huffington Post this morning. Why? Because he lives in a GOP bubble where everyone thinks he poops roses and anyone who disagrees with him is a delusional nut-bag.

Then there was the cancellation of Gander Mountain's NRA sponsored pro-Scott Walker events in Eau Claire and Wausau scheduled for this Tuesday and Wednesday. Apparently Gander Mountain found the whole thing to be a bit too much and the risk of offending valued customers a bit too real.

Of course these two incidents follow the John Mellencamp kerfuffle over Scott Walker decision to use Mellencamp's beloved "Small Town" number at his rallies. Representatives sent Walker a message saying that Mellencamp was in favor of collective bargaining rights. Walker stopped using the song.

Branding yourself alongside pop culture and retail businesses is usually seen as a compliment in most situations - just ask Jay Z or will i. am. It's a telling turn of events when your name actually becomes synonymous with a particular ideology that has become far too controversial for the mainstream consumer - and they ask you to please stop using or showcasing their product.

There is a bright spot however...Mark Neumann used Lee Greenwood's "Proud to be an American" for his walk-on music on Saturday...and made the crowd listen to the entire song. No backlash from Greenwood's reps yet.